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The Contact Sheet
Every photograph here was taken inside or outside 978 Payne Ave by Jeff and Keith — no stock library, nothing staged. Storefront to lounge, jars to cases, plus five short video clips shot on the counter and in the room. This is what walking in actually looks like.
19 photographs · 5 video clips · all shot on Payne Ave
Frames 01–06
The storefront and the room
Where you park, what the door looks like, and the counter you'll be standing at.
We grow it. We sell it. It's in the air.Jeff Morris · Owner, Aroma Cannabis
On a loop
Five short clips
Muted, ambient, shot on the counter and in the lounge. Press play on any of them — nothing here has sound worth turning on.
Frames 07–13
The cases
Glass, carts, tubes and bags — what's actually behind the counter changes weekly, but this is the shape of it.
Frame 14
Looking down into the case
Frames 15–16
What's grown here, in jars and bags
Two photographs, one story: Aroma's own harvests, labelled and cured under our own roof.
Frames 17–18
From our own Google listing
Two more, uploaded straight to Aroma's Google Business Profile — a night shot of the storefront and a look at the back wall.
Frame 19
The mark
Green on black, a leaf where the crossbar would be. It's on the sign out front, the window lettering, the floor mat by the door and the bags on the counter — the same lowercase wordmark everywhere you look.
Honest counting
No stock photography. Nineteen of ours, five clips, one shop.
Two more, from the certificate of licensure, are on file but never published — the licence number is enough. Two clips ran too short to use.
It's in the Air
Come see the room in person — 978 Payne Ave, North Tonawanda.